Prim Voices

Case Study: How a MedSpa Scheduling Startup reduced costs by 70%+, expanded TAM, and improved UX

March 26, 2024Prim Voices Team

Companies seeking efficient AI voice agents often grapple with high costs, limited language support, and suboptimal user experiences. This case study explores how migrating to Prim Voices resolved these challenges for a beta customer previously using Retell AI.

This beta customer powered phone-based assistants for small businesses - notably with medspas. Tired of high costs, lack of Arabic support, and a middling UX, the founder asked if we could help. Here's what happened:

Challenge 1: High Operational Costs

The client initially spent approximately $7.50 per hour using Retell AI, primarily due to voice generation expenses from providers like PlayAI, 11labs, and Cartesia.

Switching to Prim Voices cut their costs dramatically to less than $2 per hour, marking an immediate 70%+ reduction in expenses.

Challenge 2: Lack of Arabic Language Support

Retell AI did not support Arabic transcription, significantly restricting the client's market reach.

350+
Native Arabic Speakers

Prim Voices inherently supports Arabic transcription, unlocking complete access to this important demographic segment.

Challenge 3: Laggy User Experience

The client's original setup included multiple third-party vendors, resulting in noticeable delays, causing awkward conversational fillers such as "yeah" or "uh-huh."

Prim Voices' integrated TTS (Text-to-Speech) solution streamlined interaction speeds, drastically reducing latency and enhancing conversational smoothness.

The Process

The migration to Prim Voices was remarkably straightforward, leveraging our AI-native architecture. Our team completed the entire transition in just two hours, including:

  • Integration of our voice infrastructure
  • Configuration of Arabic language support
  • Testing and validation of all core functionalities

The swift migration was possible thanks to our developer/agent-first approach and documentation, allowing for rapid deployment without compromising on quality or functionality.

Results

After migrating to Prim Voices:

  • Cost savings: Immediate reduction of operational expenses by over 70%.
  • Market expansion: Full access to Arabic-speaking markets, unlocking substantial new business opportunities.
  • Enhanced UX: Faster, smoother interactions without awkward latency-induced conversational fillers.
70%+
Cost Reduction
350mm+
Arabic Speakers
80% responses
faster than 1s delivery

Conclusion

The migration to Prim Voices was swift, taking just a few hours, yet delivered substantial improvements in cost efficiency, language support, and user experience.

Prim Voices continues to empower businesses by providing a developer-first, cost-effective infrastructure for deploying voice agents globally.