Prim Voices

Directable Speech Generation

Speech generation that takes direction like a voice actor.

We got frustrated with existing speech options

They were expensive. They required a subscription. The voices lacked range. They limited the number of voices we could use. So we made our own. Want to try it?

Meet the Studio Model

Direction: "You're recording content for a commercial. Be jovial and upbeat."
Line: "Wow. This is really..uhhh..haha...impressive! I can't wait to try it out."

Text-To-Speech

Directable Models

Studio-1.0

Our Studio-1.0 model sounds like your voice sample, but it also can take direction directed as a voice actor would.

Studio Demo

  • Ultra-realistic TTS

  • Follows director cues

  • 10-second Voice Cloning

  • $0.15 per 1000 characters


Basic Speech Generation

Turbo

Our turbo model generates speech in any voice quickly. For cloning, It requires a 10-second voice sample and is priced as the cheapest voice cloning technology anywhere.

  • Fast, realistic Text to Speech

  • 10-second Voice Cloning

  • $0.035 per 1000 characters

Turbo Demo

High Definition

Our workhorse model for asynchronous applications. Realistic sounding speech in the voice you provide or choose at affordable rates.

  • Ultra-realistic Text to Speech

  • 10-second Voice Cloning

  • $0.05 per 1000 characters

HD Demo


Voice Conversion

Voice Conversion

We'll convert a voice file to sound like another. Our new diffusion-based approach preserves accents from the new voice.

  • Ultra-realistic STS

  • 10-second Voice Cloning

  • $0.025 per minute - cheapest on the market!

Original

Conversion 1

Conversion 2

API Access

API Access is not yet publicly available. For early access, apply below:

How we compare

TTS Comparision

Text-to-SpeechPV TurboPV HDPV Studio-1.011Labs Turbo2.511Labs Multi2.0Cartesia Sonic
$/1,000,000 characters$35$50$150$50-$80$100-$160$38-$50
Monthly Subscription Requirement---requiredrequiredrequired
Credit Expiration---2-month rollover2-month rolloverimmediate
Voice Limit10-66010-660
Sample Requirement10-seconds10-seconds10-seconds60+ seconds60+ seconds15-seconds
Directable--Yes---
Supported Languages505075+32327
Realtimecoming soon!--Viable-Viable

Voice Conversion Comparison

Voice ConversionPrim Voices11Labs Turbo2.511Labs Multi2.0Cartesia Sonic
$/1 minute - min$0.025$0.05-$0.08$0.10-$0.16$0.034-$0.048
Subscription requirement-requiredrequiredrequired
Credit expiration-expireexpireexpire
Sample Requirement10-seconds60+ seconds60+ seconds15-seconds

The Prim Voices Origin

At Prim Labs, we provide cutting-edge APIs for voice conversion and text-to-speech, designed to unlock creativity and simplify audio experiences for developers and creators.Our journey began with a heartfelt mission: creating Prim Stories, an app that connects families through story time. We wanted children to hear their favorite stories read by the familiar voices of loved ones—without the frustration of clunky recording workflows. Existing voice cloning tools were either prohibitively expensive for basic TTS or too rigid to allow creative direction. So, we built our own solution.The response was overwhelming. Realizing the potential beyond story time, we decided to release our technology as an API—scalable, affordable, and flexible enough to meet a variety of creative and technical needs.Today, Prim Labs empowers developers to harness the power of voice in entirely new ways. Whether you’re building family-focused apps, creative projects, or innovative voice-driven tools, our APIs are here to help.

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